Robotics Ethics and Issues Associated With the Wide Application of Research Paper - 122

Robotics Ethics and Issues Associated With the Wide Application of Robot Technologies - Research Paper Example Furthermore, children care is the main obligation of the parents; they should be involved in the upbringing of children. We can suggest cases when parents cannot give care to their children, but now people can leave their children with their relatives or close people. And people’s care is more effective than any other version of care.   And old people also should get people’s care even in the world when all young people are busy. Robots can serve as toys to entertain them or to just give them the ability to spend time with fun, however, old people should use some attention, conversations, and other types of interpersonal activity with close people (Sharkey, 2012). However there is one good application of robots, one can maintain the camera on the robot and it can lead young children as they remain at home to have control over the children. However, in such case, we deal with much older children. Likewise, robots for seniors can be used to get information about the old people, their health indicators and to remind them to take some medicines and other things, which are substantial for their good well-being. But robots will never substitute human’s interaction, as they cannot provide substantial communication, they cannot support conversation and console when old people have some aches, or just to tell something good when older people need that. And furthermore, robots cannot give people understanding that they are needed and that they get attention from their close people. All these things are very important for older people and it definitely prolongs their life.  Ã‚  

Two Companies in Economic Downturn Essay Example | Topics and Well Written Essays - 1250 words

Two Companies in Economic Downturn - Essay Example For about four years General Motors have been losing in the market but Harley Davis has been gaining. Ultimately GM has failed after a loss of about $82 billion in 2008 and Harley is still survived with a net gain of $3.6 billion. Both are in the automobile manufacturing business and based in USA.( Branding Strategy August 09) Harley too has faced the slowdown recently in the period of recession but it did not close down. GM is multi-brands company and Harley has a single core product. It competes with brands like Honda, BMW. GM also competes with these brands in the market. The main difference behind the Harley’s success is that the company has built a strong brand image in the market focusing on its heavy duty motorcycles. GM on the opposite went on adding to its brands without focusing them on any single segment. GM had twelve brands in the market Buick, Chevrolet, GMC, Opel, Pontiac, Daewoo, Holden, Hummer, Saab, Saturn, Vauxhall, and Wuling. These vehicles were not free from problems. Customers were not happy about the performance of these vehicles. GM had put the focus on these brands in order to sell them and not at all on how to solve the problems. Customers remained dissatisfied and that eventually put GM into problem. This is case of ‘Supply power’ that Porter in his theory P orter’s 5 forces mentioned explaining how erosion of brand loyalty penalizes a big company.( Brand Position workshop) Harley always projected the brand HOG to prospective customers and explained what the brand stands for. HOG grabbed 46% of the Heavy-duty motorcycle market and entered the name among the world’s 50th most valuable brand. GM was nowhere in the list. In 2007 GM made about 7,450.000 vehicles and lost $4141 on every vehicle. GM never projected what their brands stand for except dreamy and vague captions such as â€Å"See the USA in your

The History Of Hospitality Importance Tourism Essay

The History Of Hospitality Importance Tourism Essay The hospitality industry is a business which provides transitional or short-term lodging with or without, food. It is one of the most fast growing industries in the world. This industry is made up of many professions, some of these professions include; chefs, general managers, owners of their own business, a director of marketing or an event managers all working together to produce good quality services to their customers. A service is a type of economic activity that is intangible; it is not stored and does not result in ownership, delivering this service in the industry include people like, hotel maids or housekeeping, gardeners and receptionist all which are employed and overseen by the manager of the industry. The roles of the employees in the hospitality industry are very important, they are the ones which carries out the good service towards the customers so that they can give good feedback and encourages their friends and family to come. There are 5 characteristics of service are The guest input are very important in the hospitality industry, so this industry always strives for outstanding guest satisfaction which will lead to the loyalty of the guest and well profited products. In order to ensure that your hospitality business is successfully providing good service, these steps must be followed: Focus on the guest; make sure that their needs and wants come first since they are the ones spending money. Understand the role of the guest-contact employee. Weave a service culture into education and training systems Emphasize high-touch instead of just high-tech Thrive on change, which means always be willing to make step up your game and get new ideas. Giving good service in the hospitality industry is a very difficult task. According to Horst Schulze- there are three aspects of service: Service should be defected free Service should be timely People should care He also quoted that all hospitality business should be doing four things Keeping guest as equals, meaning trust you and happy to form a relationship with you Find new guest Get as much money as you can from them without losing him/her Create efficiencies All which cannot be possible without delivering good quality service in the industry. According to William B. Martin, it is what hospitality is all about and what we do. One essential difference between the hospitality business and other business is that in hospitality we are selling intangible and perishable products. Part 2 what are the pros and cons of community based tourism What are pros and cons? Pros and cons are the positive and negative of an idea or thing. Pros are the positive and cons are negative. What is community based tourism? This type of tourism is about the allowance of tourist to some untouched areas which is very sensitive to the impact of nature. It allows the tourist to discover our local habitats and celebrate and respect our traditional cultures and rituals and enjoy the wildlife. Community based tourism is the same as environmental tourism. The pros of community based tourism represents the positive aspects and essentials about this type of tourism, It details on the benefits it provides to the community the tourism is in. some positive aspects of community based tourism bring the locals to the awareness of all community problems, the tourist may very well feel compelled to bring back some positive actions to the environment and its easy to start a fundraising stuff that tourist will pay for like camp sites and park entry fees. Some other pros of communication based tourism include; The money gained from community based tourism goes back into the conservation of the area The wildlife habitat is protected so that it can attract these types of tourist. All visitors will be educated on these attractions while visiting the site Some visitors carry back the knowledge they gain from their experience to their own community/environment. More natural habitats are being reserved. The cons of community based tourism sheds a light on the negative aspects which this tourism brings; Pollution- pollution maybe the biggest negative aspects on community based tourism, this includes waste, physical damaged and noise. Waste- Tourists normally pack disposables when planning for a strip, which cause landfills. Physical damage- the destroying of flora and fauna for animal accommodations Noise- loud noises may scare animals out of the area. The locals of the environment can generate revenues from showing tourist around the attractions. Tourism Attraction Factors of the Caribbean Tourism has become a very important part of the Caribbean. It has benefited the Caribbean in many ways such as providing the Caribbean people with jobs, promotion of the island and pride in which they gained from seeing how the tourist loved hearing about their cultural activities and history. Tourism is one of the main reasons why some of these islands are developed ain beauty and has a profitable growth to their economy. The Caribbean has become one of the most popular exotic destinations for the Americans and Europeans. There are many different types of tourism that can be found in the Caribbean such as; adventure tourism which details activities such as coastline surfing, exploring the jungle and diving in the reefs, there is eco-tourism which basically involves the environment, it consist of site seeing of the islands nature and wildlife, you then have agro-tourism formally known as agricultural tourism which is the visiting of farms for the job experience or just for the enjoym ent, sex tourism which is about tourist travelling for sexual activities, sports tourism which is when tourist travel to watch or part take in sporting events. Here in the Caribbean we have attractions for all different types of people and personalities, since tourist normally search for the factors that best fulfils their personality. Tourism has become quite successful in the Caribbean and is constantly growing. Here are some factors that attract tourism to the Caribbean; The cost-The cost of travelling to the Caribbean comparing to other countries located in Europe, Asia and Latin America is cheaper and more affordable. This has become an essential factor in tourism growth in the Caribbean. Ease of access- The Caribbean is accessed quickly and easier to tourist from the northern hemisphere like North America. This has become another essential factor that has been benefiting the growth of tourism in the Caribbean. Accommodation The Caribbean has been developing a number of accommodations which has become a factor which has been benefiting the growth of tourism in the Caribbean. Reputation The Caribbean has been a destination of choice in being a tourism product from the 1800s, and its beautiful resorts and relaxing environments has been apart of their history. The good reputation of the Caribbean has a tourism destination has been a essential factor in the growth of tourism in the Caribbean Pleasing weather- this is the warm sunlight which is one of the most important attraction factors in the Caribbean that every tourist looks forwards to while travelling to the Caribbean islands. Hospitality is the duty of the country being visited. The tourist should be treated as a friend and the service provider should be courteous and welcoming. The Caribbean islands have been historically popular with the tourist from America, Canada and Europe. During the world recession in 2010 the Caribbean tourism product slowed but remained its strength in percentage. Part 3 Report The Goblin hill hotel, Port Antonio, Portland The hospitality industry deals with people, good service and product and delivering that good service to the people via hotels, restaurants, spas and inns, the most important thing in the hospitality industry is keeping the customers happy and always satisfied by always delivering good quality services and making the product worth paying for. When tourist come to our resort they mostly go for the enjoyment of the great view of the beach, a wonderful environment up in the hills not too far of the main but quiet, and the enjoyment of nature trailing which leads to a rain forest. The hotel is filled with beautiful floral arrangements and great employees with wonderful working personalities built especially to please the guest of the hotel. When visiting the Goblin hill hotel the warm welcome of the receptionists alone will make you happier of your decision to stay at the hotel. Both employees and manager all work together to complete a simple but difficult aim which is to serve the gues t with the service the deserved and expect. The manager shared her views on how she runs her hotel and her chain of employees and the duties and responsibilities they carry out each day to keep the hotel in order. The manager uses advertising mostly for her marketing tool at her hotel. Advertising is what works best for goblin hill hotel, we advertise using brochures and the internet. The manager at the goblin hotel is in charge of everything, but divides these responsibilities to make them easier to be done. The general role of the manager of the Goblin hill hotel (in the hospitality industry) is to ensure that the basic function of a hotel is up to standards, such as to make sure that the guest needs are put first and to ensure that they get total satisfactory in getting their money worth and also the functions of all employees are being carried out and/or complete. These are some of the responsibilities the manager of the goblin hill hotel; Planning and designing accommodations Carrying out inspection of property and service Dealing with contracts and supplies Recruiting and monitoring staff Addressing problems with staff and also guest Ensuring security is effective Planning work schedule for staff The manager wants to make sure that all these operations are being carried out while still making a profit. The manager is also responsible for the marketing of the hotel. The hotel consists of many jobs and responsibilities that should be carried out every day to keep the hotel running smoothly. In the hospitality industry there are a lot of jobs offered to locals. At the Goblin hill, employees are to make that each of their jobs are being done to suit the manager so that the hotel can be comfortable and well satisfactory towards the customers expectations. Producing a pleasant smile when a customer is approaching, speaking in perfect English so that they could understand and communicate with you as an employee or service provider is some of the inequalities that an you should/must in entering in to the hospitality industry. At the goblin hotel there is a beautiful view of the ocean and the garden. Here are some jobs that are offered by a hotel; Receptionist- a receptionist of the hotel usually takes care of the front desk, they are normally the first person you see and speak to upon entering the hotel to check in for a room or your reservations. They are responsible for keeping at all times the appearance of being productive and assertively punctual, other responsibilities of an receptionist are; Making of bookings Answering phones Making to the various government Arranging business conferences and executing them Doing of transcripts and upgrading analysis Bell-hop- a bell hop literally becomes your assistant as you enter the hotel or step out of the transportation. Here are some responsibilities of a bell hop; Accompanies guest to their rooms Clean pools Assists guest and house keepers Turn on lights House keeper- the house keepers are the persons who provide breakfast, lunch and dinner for all guest if necessary. They clean the villas, front office and also the guest clothing if requested. Maintenance- They ensures that all electronics and mechanical stuff stay in shape at the goblin hill hotel. Gardener- They prides their selves at the goblin hill hotel on their flora and fauna arrangement so that the gardens of the hotel maintain its beauty. Having a business in the hospitality industry comes with a lot of competitors some better than you and some worst, but you should always be ready for a change or always ensure that season tourist still wants to visit your resort. Conclusion This projects details the importance of the delivering good services in the hospitality industry and how two essays about the factors that attract tourist to the Caribbean and the positive and negative aspects of community based tourism. It tells what community based tourism is and how it benefits the environments in which it resides. It also showed the roles and responsibilities of a manager within the hospitality industry and the jobs they offer.

Psychology in Modern Drama and Buchners Woyzeck Essay -- Psychology B

Psychology in Modern Drama and Buchner's Woyzeck When reading the play Woyzeck by Georg Buchner, one must be willing to delve deep into the surreal as well as the confusing and even uncomfortable. The play hinges upon psychology and the fact (one of the few facts found in the play, even) that the main character of the play (Woyzeck) has obvious psychological problems that none of the other characters seem to pay attention to. Psychology is a constant theme in modern drama, and Buchner seems to bring that to the forefront in Woyzeck, especially. But why is psychology so pertinent to modern drama? Modern drama, specifically, seems to focus on the more dark and twisted things in human nature, and what can be the darkest and most twisted creations besides the mind? C. Bigsby, in his article titled, Drama As Cultural Sign states, â€Å"drama has always had the power to engage the present in a way that is less true of other genres.† Again, modern drama especially seems to focus on psychology. It is engaging to the audience, and an interesting new subject to explore in drama. There are far too many examples of psychology used in modern drama to focus on in this essay, but a few to name have been read in class, such as Machinal, A Doll’s House, The Birthday Party and even Angels in America. It is true that every play in existence incorporates psychology into it, but modern plays, and these specifically, make it much more obvious and almost seem to take it upon themselves to purposely make the audience uncomfort able and push the audience into a position where they are forced to recognize some sense of surrealism in life and a basic sense of â€Å"screwed-up†ness, as it were, that exists in life. If there are so many examples... ...himself and the doctor (the conversations that Buchner provides for the play are creations of his own mind, as his research did not state specifically what Woyzeck said to people). Were it not for the development of modern psychology, modern drama would no doubt be unable to explore the darker side of human nature as thoroughly as it does with plays such as Woyzeck. Works Cited Bigsby, C. W. E. Drama as Cultural Sign: American Dramatic Criticism, 1945-1978. American Quarterly. Vol. 30 (1978), pp. 331-357. Buchner, Georg. Woyzeck. The Longman Anthology of Modern and Contemporary Drama. pp 16-28. Hauser, Ronald. â€Å"Georg Buchner†. 1963. McCarthy, John. Some Aspects of Imagery in Buchner’s Woyzeck. MLN. Vol. 91. April 1976. pp 543-551. Somerville, John. The Strange Case of Modern Psychology. The Journal of Philosophy. Vol. 31. October 1934. pp. 571-577.

An Analytical Study Of Alternative Energy Environmental Sciences Essay

In today ‘s industrial society, the hereafter of the planet and its resources are ever something that is in the heads of universe leaders. The natural resources of the planet ca n't last everlastingly and solutions are seeking to be found. While some states are on the manner to a â€Å" greener † manner, other states lag behind and are utilizing up finite resources. Researching alternate energies could hold its benefits but some argument if its cost and other complications might outweigh the benefits. As with every new thought that comes to light, there are two or more sides and sentiments of what is right. One side is that non-renewable dodo fuels are traveling to stop and new beginnings of renewable power demand to be incorporated into today ‘s universe. In a book by David Craddock, Shane Jordan writes a preface about alternate energies. He states that the universe has two option of where to travel following ( 12 ) . One option has pollution, agony, and resources deceasing, while the other has clean skies and oceans and a brighter hereafter. He argues that it is a large determination to do and trust the right pick made. Resources are dwindling and fuels that are used today are holding an consequence on the environment around us. He argues that people have been utilizing up fossil fuels with no respect for the effects to come, as he points out: planetary heating. In the past old ages, people have been seeking to alter the beginning of our energy to something renewable and n on harmful to the environment. New beginnings of energy have been found and renewable energies are the fasted turning energy beginning today. Renewable energy is easy replenished. Beginnings from nature like air current, solar, tidal, and moving ridges can be used to power things and are non harmful to the environment. With lifting costs of fossil fuels, these new beginnings of alternate energy are even more appealing. David Craddock argues that we are sing planetary energy and pollution jobs because we are so dependent on fossil fuels ( 16 ) . These fuels are over 80 per centum of the worldwide energy ingestion. If we had renewable, alternate energies to utilize so there would be less dependence on things that we can ne'er acquire back once more. He declares that when fossil fuels are burned, they release rough chemicals into the air and atmosphere. This amendss people and the environment in the long tally and it is already taking its toll. He argues that it is non a inquiry of if fossil fuels will run out, but when ( 17 ) . The new alternate energy beginnings can be found about anyplace. Solar, H2O, and air current can be found fundamentally anyplace on the planet. Unlike today ‘s energy, where two tierces of oil are found in the Middle East and are capable to oil invasions. Renewable energy is in high sentiment to the public but public functionaries and politicians are more wary and hesitating the brand the alteration because of the cost associated with it. Craddock states that renewable energy costs have gone down and will go on to worsen ( 19 ) . Particularly with fossil fuels consuming and their cost rise, alternate energy, like solar, air current, and H2O, is the clear and logical option. He even states that different beginnings have different costs and benefits and one beginning may be better than the other ( 18-19 ) . While some protest planetary heating, others have Numberss that might call on the carpet those who think it is a myth. â€Å" Before the industrial revolution, the Earth ‘s ambiance contained 280 parts per million of C dioxide. That was good sum†¦ Once we started firing coal and gas and oil to power our lives, that 280 figure started to lift. When we began mensurating in the late fiftiess, it had already reached the 315 degree. Now it ‘s at 380, an increasing by approximately two parts per million yearly † . Since some deny planetary heating and believe the beginnings of energy we have now are all right, this grounds shows that temperatures are lifting and there is more C dioxide in the ambiance and ice on the Earth is runing which causes the H2O degrees to lift, seasons, and rainfall forms ( McKibben 5 ) . Therefore, protagonists of alternate energy see these Numberss and hunt farther for solutions and the convince those opposed to utilizing alternate energy. While some argument the cost of alternate energy, the other side argues that the equipment to utilize the energy is the cost and the existent energy is free. Harmonizing to McKibben, â€Å" The monetary value ticket for the planetary passage will be in the millions of dollars. Of class, along the manner it will make countless new occupations, and when it is complete, it may be a much more elegant system. † His point is that air current, Sun, and other natural resources are free and states ca n't command it or have it ( 5 ) . It is argued that in the long tally, the cost will be less and it will last for much longer than fossil fuels used today. As quoted above, there will no longer be battles over fuels. In past and present, there are wars over oil and some of these issues could be resolved if there were renewable energies to be used without international trading or struggle ( McKibben 5-6 ) . Even though fossil fuels are non renewable, their power is undeniable. Natural beginnings ca n't vie with their powerful flawlessness, but with more development, flawlessness could be possible. Some natural beginnings, like air current, are merely useable in some countries. But when they are used, they work really good. Even in the past 10 old ages engineering for energy has grown significantly. No affair the pick of what is made, the monetary value of gasolene and energy will travel up and the effects of either pick ca n't be given to the future coevalss ( Nersesian 382 ) . Since renewable and alternate energy is a immense argument around to universe, some states are following new ways and it has an affect on the planetary economic system. Asia has adopted new engineerings to convey H2O to drier topographic points and bring forth energy from it ( Moeller 17 ) . With this illustration, other states are besides get downing to integrate new things that will salvage energy. The UK could be in front since they could hold zero C emanations by 2030. The scheme is called Zero Carbon Britain 2030 and they would trust merely on renewable energies like solar, air current, and H2O ( Eisberg 12 ) .With this new thought and survey, some people for the acceptance of alternate energy think that this is hopeful and it gives support to their cause. Though the UK is little, turn outing that alternate energy beginnings could power the state shows that it is possible and within range in the non excessively distant hereafter. Whether or non it the new scheme is adopted can b e a mark as to if the renewable beginnings are effectual and efficient. But if it is set in topographic point, it could get down other states into developing their ain program to hold zero C emanations and lower the pollution from their state ( Eisberg 12 ) . Since the cost is a immense portion of the what makes people against renewable energy, doing a higher cost to foul and utilize fossil fuels could be a manner to actuate people to exchange. Some think that taxing C emanations. But if this happened, it could be hurt alternatively of aid. Peoples who are hapless would merely acquire poorer and there would necessitate to be a manner to calculate out how to non make more harm than good ( McKibben 7 ) . McKibben besides stated that possibly revenue enhancements on things that benefit people be cut such as payroll checks and things that do n't profit us be taxed, like C emanations ( 7 ) . This could besides convey on many jobs and most significantly, would n't travel over good with people or politicians ( McKibben 7-8 ) . On the other side of the alternate energy argument are those who think people should lodge with fossil fuels. The chief statement against alternate and renewable energy is the high cost. Some argue that solar energy, for illustration, is 10 times higher in cost than fossil fuels. Robert L. Bradley Jr. argues that renewable energy is twice every bit expensive as fossil fuels and three times more expensive as excess electricity, on norm. He besides argues that the renewable energy market is besides non every bit competitory as dodo fuels which may maintain monetary values of alternate energy beginnings high ( Bradley 1-5 ) . With concerns over the monetary value of new energy beginnings, some offer thoughts for solutions to take down costs. Harmonizing to Christopher Simon, â€Å" To avoid lifting monetary values, demand for fossil fuels must be curtailed and the development of feasible replacings fuels must quickly continue † ( 6 ) . With today ‘s pitiless universe economic system and money system, some believe that this will ne'er be possible. With the inexpensive monetary values of oil and other dodo fuels compared with renewable energies, it seems improbable that there could be an efficient passage. Some say that while demand creates supply, the demand is n't high plenty to compare the cost to alter the fuels used. Besides, that even if there were to be a planetary passage, the energy created would n't be able to cover the demand for energy ( Simon 7-9 ) . The cost of alternate fuels is the chief concern of people when they hear about alternate energy and it is non without ground. Jonathan Katz provinces, â€Å" The primary challenge for all types of alternate energy is cost, and in peculiar it ‘s cost comparative to conventional fossil fuels. There is an copiousness of agricultural waste that could be converted into biofuel, but the cost of biofuel is more than petroleum-based fuels, so there is a limited biofuel market. The same can be said for municipal waste, solar energy, air current power, etc†¦ .the processing required to change over it to a useable signifier is frequently expensive due to the cost of equipment, limited production graduated table, etc. † ( 2 ) . Because alternate energy, renewable energy, and planetary heating are a big portion of what is heard on the intelligence and in the media, people ever hear about it on manner or another. When a subject that has more that one side arises, one side can dominate the other. Some people that think planetary heating is non a job are normally set aside and non heard from regardless of if their statement has merit ( Derr 9 ) . Derr besides states that in response to Al Gore ‘s film about planetary heating, An Inconvenient Truth, a British telecasting manufacturer created a film rebuting Gore ‘s statements. Many people have non heard of this film because he was non allowed to demo it ( Derr 9 ) . Adding to this, maintaining one side of the statement in the dark is one of the grounds why some argue that the argument is nonreversible and unjust. With the media being such a immense portion of what people see, hear, and believe, some think that this is why all of the grounds why they think alternate energy is non needed is because if this ( 9-10 ) . Derr argues that clime alterations are a portion of how the planet plants and are a natural portion of the Earth ‘s life. Harmonizing to Derr, â€Å" The current warming tendency dates merely about 1975. Before that, a marked chilling period get downing about 1940 led scientific consensus of the 1970s to proclaim planetary chilling and possibly the first marks of an ice age † ( Derr 10 ) . He states that history is full of periods like today that were warmer than they were in the yesteryear. Geologist have proven that big clime alterations have dated all the manner back to prehistoric culture. They determined this by analysing tree rings, ice-core samples, and ocean-bottom deposit. Scientists have determined that these swings occur every 1500 old ages and the forms have nil to make with what people do or set into the air and the clime alterations come before additions in C dioxide ( Derr 10 ) . Harmonizing to those who have similar point of views, researching alternate e nergy is a waste of clip and money because the clime alteration is a natural rhythm and will travel through its natural procedure as it has done in the past ( 10-11 ) . This sentiment could surely hold an consequence on the public and alteration whether or non new alternate energy could be incorporated into mundane life. Others believe that new energy beginnings are out at that place but the current 1s, like solar, air current, and H2O, are non the reply. One point of view is that we should alternatively look into new beginnings to change over into fuel. Fabien Deswarte thinks that things like wheat, wood, straw and other things should be used and converted into bioethanol. By tackling cellulose alternatively of amylum, we could happen a manner to utilize nutrient and waste to fuel today ‘s society. Harmonizing to protagonists of this statement, utilizing these new engineerings could be more effectual and will last longer because people ever will be devouring and utilizing agribusiness. With today ‘s ever-changing society, new energy beginnings are everyplace. Everyone has a different point of view and plausible solution. Keeping with present industries could harm the environment but the solutions presented may non be one hundred per centum effectual. With clip, honing of current solutions is coming and the issues could be worked out. Such a major subject as alternate energy will non happen an reply shortly but advancement in the field is ever something that is in the hereafter. By looking at all the facts and point of views, people can make up one's mind for themselves what actions to take and how to promote alteration or deficiency of alteration to their day-to-day lives.

The BMW M5 has the capacity

The BMW M5 has the capacity of a sedan and it excels like a sports car in terms of performance.The car has spacious seats and effective temperature control system to ensure a comfortable ride. Independent suspension for all the four wheels improves overall handling of the car. The M5 does not slack behind in the entertainment department either and offers a host of features including a high-end music system and high-definition radio. The car is very stable under almost any road condition including slippery ice roads, sandy surfaces and rain-slicked roads using its dynamic stability control system.The car also has an on-board GPS navigation system and recognizes voice commands from the driver. BMW lays great emphasis on safety; its cars are very sturdily built with state-of-the-art safety features such as head protection system, automatic-locking retractors for seatbelts, and side airbags to provide additional protection.The M5 also has an Impact sensor to automatically turn off the ig nition and fuel supply, and switches on the emergency lights in the event of an accident. In terms of after-sales service, BMW guarantees free maintenance for either four years or fifty thousand miles. This service is inclusive of standard servicing as well as free replacement of items that wear off. BMW has also recently introduced a tele-service called BMW Safety Plan which enables the car to directly contact the service center when it needs service.BMW is a German automobile manufacturer which has a rich tradition of building reliable cars and has earned worldwide recognition among general consumers as well as motorcar enthusiasts. The BMW M5 is a brand family. It falls under the ‘Motor vehicles and car bodies’ industry category and its corresponding SIC code is 3711 (Business & Company Resource Center).DaimlerChrysler, Ford, Volkswagen, General Motors, Ducati, Fiat, Harley-Davidson, Honda, Kawasaki Heavy Industries and Mazda are some of the competitors of BMW in thi s category. Following are some of the factors that make BMW a compelling choice for any car buyer,